Making the move online – how can brands fine tune their digital strategy?
'Success in today’s fashion industry means embracing a targeted strategy both offline and online; namely omni-channel selling. With the likes of ASOS and Net–A–Porter flying the flag and showcasing how to successfully sell online, for brands to keep up it means effectively targeting a ready-to-buy audience using solid data and statistics.'
Partner and Head of Creative, Media and Technology Natasha Frangos has written for theindustry.com, on 'how brands can fine tune their digital strategy'. For the full article, click here. First published December 2017.