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Identity vs diversity: walking the tightrope

13th October 2017

'We are living in a complex, fast and volatile world and increasingly the way that consumers engage with brands is changing. In the past, many have pinned their success on a single signature product, such as the Burberry trench coat, but the likelihood of longevity utilising this strategy can be brought into question in the current market.'

Partner and Head of Creative, Media and TechnologyNatasha Frangos has written for theindustry.com on identity vs. diversity. For the full article, click here. First published October 2017.

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