How can designers successfully appeal to the younger generation?
'Appealing to a younger generation, who are more inclined to spend their money on experiences rather than material possessions, is a recurring headache for brands and designers. To stay afloat it’s important to continue to attract potential customers as they embark on the first stages of financial independence, but it is becoming increasingly difficult in today’s climate. Completely transforming a brand and business model is one option, but isn’t always possible, and there are a number of simpler ways to restructure outputs to appeal to this clientele...'
Partner and Head of Creative, Media and Technology Natasha Frangos has written for theindustry.com, on how designers can successfully appeal to the younger generation. For the full article, click here. First published February 2018.