News & Insights

Back to News & Insights Archive

Are you at risk of being a one-hit wonder? The importance of diversification for creative agencies

22nd September 2017

'The media landscape is rapidly diversifying, predominantly as a result of new technologies emerging that are having a significant impact on the creative industry. This is not only having an impact internally as businesses seek to update their offerings, but clients’ demands on creative agencies are also changing.'

Corporate Finance Partner Laura Mott has written for Creative Pool on 'Are you at risk of being a one-hit wonder? The importance of diversification for creative agencies'. For the full article, click here. First published September 2017.

Top